Archive for October, 2009
Tuesday, October 27th, 2009
Fortunately, annual reports no longer have to be as thick as a phone book and full of only dry financial statements! The PKD Foundation’s 2008-09 annual report came back from the printer late last week, and I just posted it online this evening. Check it out here. I worked with the PKD Foundation’s marketing team to develop a creative brief a few months ago. We then gathered highlights from each of the organization’s departments, and I wrapped all the content together to tell the story of the PKD Foundation over the past year. Despite tough economic times, the PKD Foundation had some pretty exciting successes, of which I am extremely proud to have played a part. Besides the numbers, which are important of course, I think this annual report does a good job of thanking the PKD Foundation’s supporters and showing them exactly where their money is going – providing help and hope to millions with the disease.
Monday, October 26th, 2009
In the last few years, I’ve had the opportunity to work on some pretty exciting – and challenging, time-consuming but, in the end, rewarding – projects. A few of my favorites include the Brilliant Eats cookbook (I’ll have to write about the photo shoot for that one some time – so fun and interesting!) as well as two videos, both telling the stories of families affected by PKD. Now I’m working on a third video – profiling a San Francisco family with several generations of family members struggling with the disease. I worked on the creative brief/outline last week and now the filming is set for Wednesday. I won’t be attending this one, but I’ll be crossing my fingers from Kansas City that everything turns out well and we capture some compelling family moments and interviews!
Tuesday, October 13th, 2009
The story I’ve been working on in Atlanta – Quinn’s transplant - is expected to air on the Today Show sometime this week. Producers from NBC interviewed the Roberts family at their home a few weeks ago, and if all goes as planned, the story should air in their 7-9 a.m. slot. I’ll let you know how it goes! This story has been so amazing to work on – from Quinn’s first letter to Santa to her transplant on her 8th birthday. Everything about it makes you want to cry and then smile through your tears. Click here for the latest story on Quinn from WXIA-TV in Atlanta.
Thursday, October 1st, 2009
Here’s an updated story - photos and Twitter posts – on Quinn, the 8-year-old Atlanta girl who received the life-saving kidney transplant this week – on her birthday no less! WXIA-TV in Atlanta is going to run the story tomorrow morning. Julie Wolfe is the reporter there, and she’s done an amazing job!