Sunday, February 21st, 2010
I have been busy. Really busy. The kind of busy that makes you feel good, motivated, inspired, refreshed. I have been helping my colleagues at the PKD Foundation develop two new programs for the 50 million-plus Americans affected by chronic kidney disease (CKD). The first – KidneyWise- is committed to stopping kidney disease in its tracks. The mission – empower people to live KidneyWise today and prevent kidney disease tomorrow through education, community involvement and research. The first major initiative of KidneyWise is Walk KidneyWise Los Angeles County- a fundraising walk on Sunday, March 7 at Ocean View Park in Santa Monica. Steven Cojocaru, the celebrity fashion commentator with Entertainment Tonight, has formed a team – Team Cojo – and Los Angeles residents affected by PKD and all forms of kidney disease are coming together for this exciting event. I’ve been a part of KidneyWise since the very beginning – what started as a cookbook for kidney disease patients quickly turned into something much, much more. We worked closely with the amazing cause branding and PR gurus at Barkley for more than a year and finally reached this point … this March when KidneyWise will truly come alive with Walk KidneyWise in LA! How exciting!
Now, for the second new program I am pleased and proud to present … KidneyLink! KidneyLink – www.kidneylink.org- is the only comprehensive resource on kidney transplantation for the millions of Americans affected CKD. I began working on KidneyLink last summer, writing and editing content. Then began the design process, coordinated smoothly by our guys at Voltage Creative.And now, finally, the launch – well, the “beta” launch. We’re soliciting feedback on the easy forms on each page of the website and making constant updates to content, design, navigation – you name it, we’re on it! The goal is to launch worldwide in March – National Kidney Month. In addition to writing, editing, website coordination and review, I’ll also be helping out with the public relations and marketing plan for the program. I’m sure the website will go through many changes over the next few weeks and months … maybe years … but I think the product – all the amazing information – will be of such great value for the kidney transplant community. That’s the hope anyways!